Porsche Book
Category: Print Edition.Context: Creation of a booklet prototype on the story
of the Porsche 911.Applications: Landing page, Instagram page,
POS (Point of Sale) advertising.Creative Intent: To present a detailed history of Porsche's
most legendary model through its generations and versions
in a compact format.
Wine mascots
Category: Label Design.Context: Creation of mascots for the labels of a sweet, semi-sweet, and strong wine.Technical Means: Hand illustration.Creative Intent: To convey the idea of the wine's sweetness or strength through illustrations of friendly chimeras.
Tie Pow Graphic
Category: Typography.Context: Creation of an original handmade typography,
which was then digitized.Technical Means: Giant cardboard grid and a knotted tie.Creative Intent: To develop a functional typeface entirely
with the help of a tie.
Fragrance by Karl
Category: Advertising.Context: Creation of a 16:9 format TV advertisement for a women's perfume
by Karl Lagerfeld.Creative Intent: To convey, as elegantly as possible, the floral scent
of the "Paris, 21 rue Saint Guillaume" perfume by Karl Lagerfeld.
Hen food
Category: Rebranding.Context: Redesign of packaging for chicken feed for the brand Riga Farm.Applications: Strong paper bags with handles.Creative Intent: To transform generic and old-fashioned packaging into a fun purchasing and storage solution for families with a backyard farm/henhouse.
Nike X LOL
Category: Packaging.Context: Creation of a prototype for a garment and its packaging for a collaboration between Nike and League Of Legends.Technical Means: Digital drawing.Creative Intent: To feature a visual of the character Nasus on a new T-shirt,
with a paper bag to carry the purchase.
M.A.Z.D.A
Title: "M.A.Z.D.A"
(Make a zealous decision, always)Context: Design of a final year dissertation/thesis.Technical Means: Perfect-bound technique with a hardcover and laid paper on the inside.Creative Intent: To present a guide
for purchasing a vehicle in 2024, combining technical knowledge
and personal experience through textual explanations and engaging images.
TIE & DIE
Title: "Tie & Die" (A play on words between "Tie and Dye" - to tie
and to dye, and "Tie and Die"
- to tie and to die)Context: Creation of a satirical, Japanese-inspired brand and its immersive concept store as part
of a final year project.Technical Means: Tie-dye printing techniques, sewing, collages,
and digital creation.Creative Intent: To question
the overvaluation of aesthetics
at the expense of utility through black humor and satire. The project explores the combinations of beautiful/useful, beautiful/useless, ugly/useful,
and ugly/useless to analyze consumer habits.